KIPA Pulp Fibre Gum Flex allows you to exercise your styling imagination thanks to its medium to strong hold while still delivering a natural shine to hair. It boasts a 3D Matrix holding effect which gives you terrific flexibility without having to compromise on hold.

KIPA is proudly British and has everything you need to deliver a signature style. The company's mantra is "transform, don't conform" and they have spent over a decade curating custom-formulated products alongside top stylists and technologists to deliver just that.

Comes in a 100-ml pot.