EIMI is the new range of styling products from Wella Professionals which replaces the old Wella Professionals Style. The EIMI philosophy is all about indviduality: containing products to get creative with unique, inspiring styles.
The range contains a lot of Wella's old favourites like Pearl Styler and Sculpt Force (Flubber) as well as new products like dry shampoo Dry Me or BB lotion Perfect Me. It's organised into 5 collections:
| A flexible volumising spray that adds great volume to hair with a hold level of 2. Comes in a 150-ml spray. |
| Matt styling paste for creating casually textured styles in dry hair with tousled definition. Comes in a 150-ml pot and has a hold level of 2. |
| Styling mousse designed to coax ultimate curves and bounce out of curls, while filling them with a frizz-free shine. Comes in a 300-ml can and has a hold level of 2. |
| A superb dry shampoo that adds volume with a manageable matte texture and a hold level of 1. Comes in a 180-ml aerosol. |
| Working mist that stays flexible for 45 seconds giving you time to perfect your style before it sets. Comes in 500-ml cans and has a hold level of 2. |
| Styling mousse providing both volume and hold letting you create movement and variation in creative and classic hair styles. Comes in a 500-ml can and has a hold level of 3. |
| Non-aerosol working spray that lets you shape & fix hair styles. Comes in a 250-ml bottle and has a hold level of 2. |
| Lightweight smoothing balm that's perfect for taming wild and unruly hair, reducing frizz and increasing styling flexibility. Comes in a 100-ml bottle and has a hold level of 2. |
| Add the perfect finishing touch to your style with this protecting shine spray, which has a hold level of 1. Comes in a 200-ml aerosol spray. |
| Soft texture cream made with carnauba wax for distinctive styles with definition on long or short hair. Comes in a 75-ml pot and has a hold level of 3. |
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