iNOA

Now updated to ODS²: all the iNOA innovation, but simpler and more flexible than the original.

iNOA (standing for Innovation NO Ammonia) is quite simply a revolution in hair colouring. L'Oréal have managed to banish ammonia completely yet produce a permanent hair dye range with exact and predictable colours and up to 100% coverage of white hair. It works like this:

Instead of ammonia breaking open the cuticle to let the colour in, iNOA uses an innovative oil-based delivery system. The colour molecules in iNOA literally hate oil, but love water. That means that as soon as you apply iNOA to hair, they force themselves inside the hair to get to the water that's there and away from the oil.

The absence of ammonia means no unpleasant odours, better scalp comfort for your clients and great hair condition after treatment. There are nearly 100 shades featuring both naturals and reflects.

The new ODS² iNOA system has got rid of all the hassle of the original 3-part system and now iNOA comes in single tubes in a simple colour-+-developer system like other colour ranges. Development time is 30–35 minutes.


L'Oréal Professionnel iNOA Suprême ODS2

L'Oréal Professionnel iNOA Suprême ODS2

2 shades of ammonia-free and odourless anti-ageing permanent hair colour, with improved, easy-to-use technology, that gives up to 100% white hair coverage.

Formulated to boost hair volume for a thicker, more youthful look and feel.

Comes in a 60-gram tube.

£10.85

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L'Oréal Professionnel iNOA ODS Oxydant Riche

L'Oréal Professionnel iNOA ODS Oxydant Riche

Cream peroxide especially optimised for Inoa and containing conditioners including L'Oréal's wonderful Ionène G.

Comes in 1-litre bottles (enough for 16 applications) and available in 3 strengths: 10 vol (3%), 20 vol (6%) or 30 vol (9%).

£9.99

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L'Oréal Professionnel iNOA

L'Oréal Professionnel iNOA

Ammonia-free hair colour with up to 100% grey hair coverage and a new fluid formula that makes it easier to work with.

Each shade comes in a 60-gram tube.

£10.85

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L'Oréal Professionnel iNOA Post Shampoo

L'Oréal Professionnel iNOA Post Shampoo

Specially designed shampoo for rinsing away the chemicals after an iNOA colour treatment.

Comes in a 1500-ml backwash-friendly bottle.

£16.99

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L'Oréal Professionnel iNOA Glow

L'Oréal Professionnel iNOA Glow

9 shades of translucent hair colour with a new improved texture, and boosted cool reflects for up to 30% more light reflection and 2x more translucency.

Each shade comes in a 60 ml tube.

£10.85

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L'Oréal Professionnel iNOA Oxydant

L'Oréal Professionnel iNOA Oxydant

Cream peroxide especially optimised for Inoa and containing conditioners including L'Oréal's wonderful Ionène G.

Comes in 1-litre bottles (enough for 16 applications) and available in 3 strengths: 10 vol (3%), 20 vol (6%) or 30 vol (9%).

£10.45

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