Now updated to ODS²: all the iNOA innovation, but simpler and more flexible than the original.
iNOA (standing for Innovation NO Ammonia) is quite simply a revolution in hair colouring. L'Oréal have managed to banish ammonia completely yet produce a permanent hair dye range with exact and predictable colours and up to 100% coverage of white hair. It works like this:
Instead of ammonia breaking open the cuticle to let the colour in, iNOA uses an innovative oil-based delivery system. The colour molecules in iNOA literally hate oil, but love water. That means that as soon as you apply iNOA to hair, they force themselves inside the hair to get to the water that's there and away from the oil.
The absence of ammonia means no unpleasant odours, better scalp comfort for your clients and great hair condition after treatment. There are nearly 100 shades featuring both naturals and reflects.
The new ODS² iNOA system has got rid of all the hassle of the original 3-part system and now iNOA comes in single tubes in a simple colour-+-developer system like other colour ranges. Development time is 30–35 minutes.
2 shades of ammonia-free and odourless anti-ageing permanent hair colour, with improved, easy-to-use technology, that gives up to 100% white hair coverage.
Formulated to boost hair volume for a thicker, more youthful look and feel.
Comes in a 60-gram tube.
Cream peroxide especially optimised for Inoa and containing conditioners including L'Oréal's wonderful Ionène G.
Comes in 1-litre bottles (enough for 16 applications) and available in 3 strengths: 10 vol (3%), 20 vol (6%) or 30 vol (9%).
9 shades of translucent hair colour with a new improved texture, and boosted cool reflects for up to 30% more light reflection and 2x more translucency.
Each shade comes in a 60 ml tube.
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