Gentle, ammonia-free lightening.

It&ly Oh My Blonde! DelyBlonde is an ammonia-free bleach which offers effective, but gentle decolourising. It's capable of lifting hair between 6 and 7 levels.

Not only is it free from ammonia, but as part of the Oh My Blonde! range, it has hair care built into it, with bond preserving &-plex which protects hair bonds so there's no need for a separate bond builder. The formula combines 7 precious oils and plant butters with maleic acid to look after hair bonds during lightening and leave hair silky, and glowing with health and shine.

Available in a 500-gram bag.