L'Oréal Professionnel DIA Richesse
DIA Richesse is L'Oréal's next generation tone-on-tone colour, designed for natural hair and offering rich, deep reflects and incredible softness. It's ammonia-free, semi-permanent (lasting up to 4 weeks) and will give white hair coverage of up to 70% on base shades. It will lighten up to 1.5 levels and also darken up to 4 levels with variable intensity and a colour that fades away discreetly over time. Couple that with its natural look, and you can see why DIA Richesse is an easy first step into hair colour for clients who haven't tried colouring before. The wide range of shades is spread across 10 colour families:
For best results mix DIA Richesse with DIACTIVATEUR (1:1.5 ratio). This is available in 3 strengths (allowing you to vary the shade intensity). Development time is just 20 minutes. Each shade comes in a 50-ml tube. |