Wella have been at the forefront of hair colouring since they revolutionised the industry with the launch of Koleston Perfect in the 1950s. Notable for being the first cream colourant that also nourished hair.
60 years on and Wella hair colour is used in salons throughout the world. The original permanent hair colour, Koleston Perfect has been joined by semi-permanents Color Touch and Color Fresh and hair high lightener Magma to provide a full range of colouring options for the hairdressing professional.
Carefully selected semi-permanent colours that fade true-to-tone over time and pastelise during each wash.
Comes in 12 colours and 3 additives; each in a 60-ml bottle.
38 shades of innovative colour that ignite hair with a blaze of natural light and shine that's visible in every kind of light. Gives 100% grey/white coverage and a sheer result.
Comes in 60-ml tubes.
5 opalescent, no-depth shades with warm and cool light reflections that are intermixable with any other ILLUMINA shade.
Comes in a 60-ml tube.
2-part ammonia-free highlighting system that can deliver 5 levels of lift in 15 minutes with an auto-control mechanism that reduces lightening significantly when development is complete.
Each pack contains a 60-ml tube of cream and 2 x 30-gram sachets of powder (enough for 2 applications).
Fantastic choice of developers from Wella that suit freehand techniques and can provide up to 7 levels of hair lightening.
Comes in a choice of Vol. 20 (6%), Vol.30 (9%) or Vol. 40 (12%) in a 1000-ml bottle.
A flexible white lightening powder that suits freehand techniques and can provide up to 7 levels of hair lightening.
Comes in a 400-g tube.
Award-winning, premium bleach, available as either a powder (blue bleach) or granules (white bleach).
Granules come in a 500-gram bottle, powder comes in a 400-gram tub or in 30-gram sachets in singles or boxes of 12.
Multi-purpose lightening cream that lifts up to 7 levels yet gently protects hair from moisture loss, making it ideal for on-scalp techniques.
Comes in a 200-gram tube.
Stain-removing formula best applied by cotton pad to help remove hair colour stains from skin.
Comes in a 150-ml bottle.
Reduced to clear! Last one remaining of Wella Colour Stain Remover in old packaging!
Lightweight colour service post treatment that protects and enhances oxidative (demi and permanent) color results.
Comes in a 1-litre bottle.
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