The cookie settings on this website are adjusted to allow all cookies so that you have the very best experience. If you continue without changing your cookie settings, we'll assume that you are happy to receive all cookies on our website. However, if you would like to, you can change your settings at any time using the Change cookie settings link in the Special menu. 
    
 
We deliver worldwide. UK delivery's FREE over £50 ex. VAT (ts and cs apply)
(+44) 01253 893091 Contact Us

Professional Hair & Beauty Supplies to the Trade

Hairdressers - Barbers - Beauticians - Nail Techs - Students - Colleges - Salons

Inoa & Inoa Suprême

Inoa & Inoa Suprême

Now updated to ODS²: all the Inoa innovation, but simpler and more flexible than the original.

Inoa (standing for Innovation NO Ammonia) is quite simply a revolution in hair colouring. L'Oréal have managed to banish ammonia completely yet produce a permanent hair dye range with exact and predictable colours and up to 100% coverage of white hair. It works like this:

Instead of ammonia breaking open the cuticle to let the colour in, Inoa uses an innovative oil-based delivery system. The colour molecules in Inoa literally hate oil, but love water. That means that as soon as you apply Inoa to hair, they force themselves inside the hair to get to the water that's there and away from the oil.

The absence of ammonia means no unpleasant odours, better scalp comfort for your clients and great hair condition after treatment. In standard Inoa, there are over 100 shades spread across 9 colour families featuring both naturals and reflects. Inoa Suprême meanwhile has 20 shades of non-lifting colour optimised to cover 70–100% white hair.

The new ODS² Inoa system has got rid of all the hassle of the original 3-part system and now Inoa and Inoa Suprême come in single tubes in a simple colour-+-developer system like other colour ranges. Development time is 30–35 minutes.

N.B. The new Inoa and Inoa Suprême ODS² colours and oxydant are not compatible with original Inoa or Inoa Suprême and the two systems must not be mixed.

Products


  • L'Oreal Professionnel Inoa - Warm Brown/Warm Beige

    L'Oreal Professionnel Inoa - Warm Brown/Warm Beige

    Warm tones of toffee, amber and ripened corn come to vibrant life in these 17 shades of ammonia-free colour.

    Each shade comes in a 60-gram tube.

    £7.60 (€8.51)
  • L'Oreal Professionnel Inoa Blonde Resist

    L'Oreal Professionnel Inoa Blonde Resist

    6 shades featuring high-resistance technology the keeps the brass out of your cool blondes for up to 8.5 washes.

    Each shade comes in a 60-gram tube.

    £7.60 (€8.51)
  • L'Oreal Professionnel Inoa Brown Resist

    L'Oreal Professionnel Inoa Brown Resist

    9 shades with high-resistance, large colour molecules which grip the hair fibre for longer lasting rich brunettes—up to 8½ weeks.

    Each shade comes in a 60-gram tube.

    £7.60 (€8.51)
  • L'Oreal Professionnel Inoa Cool Naturals

    L'Oreal Professionnel Inoa Cool Naturals

    Ammonia-free permanent hair dye in 3 shades that covers up to 100% white hair.

    Comes in a 60-gram tube.

    £7.60 (€8.51)
  • L'Oreal Professionnel Inoa Gold Fundamentals

    L'Oreal Professionnel Inoa Gold Fundamentals

    Designed for 100% coverage on 70–100% white hair, the 5 shades of the Inoa Gold Fundamentals deliver true reflects of warm fashion shades.

    Each shade comes in a 60-gram tube.

    £7.60 (€8.51)
  • L'Oreal Professionnel Inoa Mix Tones

    L'Oreal Professionnel Inoa Mix Tones

    Mix tones for bespoke shades and colour correction in L'Oréal's ammonia-free permanent hair dye in 2 shades—Bleu (blue) and Vert (green).

    Comes in a 60-gram tube.

    £7.60 (€8.51)
  • L'Oreal Professionnel Inoa ODS Oxydant Riche

    L'Oreal Professionnel Inoa ODS Oxydant Riche

    Cream peroxide especially optimised for Inoa and containing conditioners including L'Oréal's wonderful Ionène G.

    Comes in 1-litre bottles (enough for 16 applications) and available in 2 strengths: 20 vol (6%) or 30 vol (9%).

    £7.45 (€8.34)
  • L'Oreal Professionnel Inoa Post Shampoo

    L'Oreal Professionnel Inoa Post Shampoo

    Specially designed shampoo for rinsing away the chemicals after an Inoa colour treatment.

    Comes in a 1500-ml backwash-friendly bottle.

    £13.95 (€15.62)

Shop by brand

Our customers say we're…

Expert servicing

Revitalise your tools with our professional services

Reviews


Absolutely love this tool! Throw away the foils! You can even do highlights and lowlights at the same time with no bleeding!
Saralyn
Feb 21, 2016