Now updated to ODS²: all the Inoa innovation, but simpler and more flexible than the original.
Inoa (standing for Innovation NO Ammonia) is quite simply a revolution in hair colouring. L'Oréal have managed to banish ammonia completely yet produce a permanent hair dye range with exact and predictable colours and up to 100% coverage of white hair. It works like this:
Instead of ammonia breaking open the cuticle to let the colour in, Inoa uses an innovative oil-based delivery system. The colour molecules in Inoa literally hate oil, but love water. That means that as soon as you apply Inoa to hair, they force themselves inside the hair to get to the water that's there and away from the oil.
The absence of ammonia means no unpleasant odours, better scalp comfort for your clients and great hair condition after treatment. In standard Inoa, there are over 100 shades spread across 9 colour families featuring both naturals and reflects. Inoa Suprême meanwhile has 20 shades of non-lifting colour optimised to cover 70–100% white hair.
The new ODS² Inoa system has got rid of all the hassle of the original 3-part system and now Inoa and Inoa Suprême come in single tubes in a simple colour-+-developer system like other colour ranges. Development time is 30–35 minutes.
N.B. The new Inoa and Inoa Suprême ODS² colours and oxydant are not compatible with original Inoa or Inoa Suprême and the two systems must not be mixed.
Warm tones of toffee, amber and ripened corn come to vibrant life in these 17 shades of ammonia-free colour.
Each shade comes in a 60-gram tube.
Ammonia-free permanent hair dye in Light Ash Cool Brown (5.17) that covers up to 100% white hair.
Comes in a 60-gram tube.
Cream peroxide especially optimised for Inoa and containing conditioners including L'Oréal's wonderful Ionène G.
Comes in 1-litre bottles (enough for 16 applications) and available in 2 strengths: 20 vol (6%) or 30 vol (9%).
Specially designed shampoo for rinsing away the chemicals after an Inoa colour treatment.
Comes in a 1500-ml backwash-friendly bottle.
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